4 Steps to a Successful Community Health Fair
Community health fairs are an important resource to citizens all across America. They fulfill many functions, including:
- Low barrier-to-entry healthcare for many simple procedures and POC tests
- Access to basic health procedures and advice for populations without good healthcare
- Educational opportunities about health and wellness to everyone from children to seniors
- Dispersal of important community health materials, like first aid materials and smoke/CO2 alarms
Though they are useful to communities around the country, a community health fair doesn’t come together out of thin air. It takes careful planning, programming, and marketing to make your next health fair a success. Hanson Medical Systems provides many of the POC testing resources that can draw in your community’s members. We also provide general healthcare consulting to make sure your event goes off without a hitch.
Here are some of our tips for your next health fair:
- Advertise Through Other Community Health Events. Your local Health Insurance Counseling and Advocacy Group will have a good list of area health events in the next year. Coordinate through these organizations to alert key demographics about certain health services you can offer at your event later that year. Also, make sure that the date of your event does not coincide with a major health event in your area.
- Prepare Individual Events. You may be in charge of a large event or covering a single table. In either case, it’s important to have your act down pat. People run through health fairs pretty quickly, so it’s important to be able to quickly alert someone to the service and value you offer in just a few words. Memorize a “pitch” you can naturally repeat in less than 30 seconds. If you are managing a single table, make sure that you can set it up in less than 20 minutes, and that you are equipped with activities, attractions, or “gimmicks” that catch the eye and draw people in to learn more.
- Have an Organized Giveaway or Service Station. Health fairs offer many giveaways and simple services to attendees. It’s important that these be organized and easily accessible. Each table or station should have a box, cart, or table set aside just for giveaways. These can include take-home POC tests, business cards, brochures and literature, raffles, bottled water, candy, etc. If these are located directly on the event table, over which you have to carry on important conversations, you’ll have a feeding frenzy making it difficult to do what you came to the health fair to do.
- Rock it. On the day of your health fair event, make sure that everything is running smoothly. If offering multiple popular events or services (like blood pressure or audiology testing), make sure individual volunteers aren’t overworked, or that other events coincide to take off some of the pressure. If you’re working a single booth, have a partner and give yourself breaks, especially if you’re working long hours. Other than that, stick to your original plan, and you should do just fine.
Hanson Medical Systems offers healthcare consulting services to make sure events like this are a smash hit. Let us know if we can be of help. And take a look at our catalog of POC testing resources to see if there are some items that would be of service to your community.